{"id":200,"date":"2021-11-22T11:24:00","date_gmt":"2021-11-22T16:24:00","guid":{"rendered":"https:\/\/bootdigital.com\/?p=200"},"modified":"2023-09-04T23:54:41","modified_gmt":"2023-09-05T03:54:41","slug":"6-small-business-website-mistakes-you-need-to-fix","status":"publish","type":"post","link":"https:\/\/bootdigital.com\/6-small-business-website-mistakes-you-need-to-fix\/","title":{"rendered":"6 Small Business Website Mistakes You Need To Fix"},"content":{"rendered":"\n<p>Having and maintaining a website can feel like a lot, but it doesn\u2019t have to be overwhelming. Even so, small business website mistakes can happen.<\/p>\n\n\n\n<p>At Boot Digital, we believe it\u2019s important to have a business <a href=\"https:\/\/bootdigital.com\/where-is-your-online-home-base\/\">home base<\/a> on the internet, where visitors can learn and interact with the people, products or services you provide.<\/p>\n\n\n\n<p>You don\u2019t have to be a webmaster in order to lay a good foundation for your website. But allowing a site to get stale and old, or worse &#8211; out of service &#8211; can cause issues.<\/p>\n\n\n\n<p>Here are six small business website mistakes that should be fixed if you have them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Not Having Responsive Code<\/h2>\n\n\n\n<p>We all used to access the internet on computers. Now we get it nearly anywhere we want it. Laptops, tablets, and smartphones are daily within grasp.<\/p>\n\n\n\n<p>If your website can\u2019t deliver a quality viewable experience on a phone, laptop, and everywhere in between, you will inevitably have some trouble with people finding it. This leads our list of small business website mistakes.<\/p>\n\n\n\n<p>That\u2019s because Google, the most used search engine, ranks websites based on how they perform across devices.<\/p>\n\n\n\n<p>If yours is hard to read on a phone or loads slowly, Google drops it down lower in search results, below others that perform better.<\/p>\n\n\n\n<p>Google is able to do this automatically, and has been doing it for years. So if your site isn\u2019t made to handle different screen sizes, watch out &#8211; people searching for products or services like yours will have a harder time finding you.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Unsecured Websites<\/h2>\n\n\n\n<p>Another major site function needed wherever you browse or search is a proper SSL certificate. These free and low-cost items allow visitors to look at your site and even enter information over a secure connection.<\/p>\n\n\n\n<p>Without it, many browsers will put our a warning to the visitor that the site they are on is not secure, and could be dangerous to proceed. Who wants that?<\/p>\n\n\n\n<p>The simple fix for this is to install an SSL certificate, allowing viewers to visit over a secure connection.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Forgetting About SEO<\/h2>\n\n\n\n<p><a href=\"https:\/\/bootdigital.com\/how-does-seo-affect-my-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a> stands for search engine optimization. We may talk a lot about Google when it comes to sites and relevance in search, but it\u2019s important since it is the world\u2019s most used search engine.<\/p>\n\n\n\n<p>Optimizing a website for search means to structure information on its pages in order to influence search engines like Google to display it as a top result in relevant searches.<\/p>\n\n\n\n<p>Search engines like Google use an algorithm to read pages 24\/7\/365. <a href=\"https:\/\/bootdigital.com\/15-local-search-engine-optimization-tips-for-businesses\/\">Good SEO practices<\/a> bring a website closer to conforming to Google\u2019s algorithm.<\/p>\n\n\n\n<p>The better SEO your site has, the more better engines like Google can surface it to people searching for things your website talks about.&nbsp;See how SEO played a role in this <a href=\"https:\/\/bootdigital.com\/case-studies\/hvac-service-01\/\">business case study<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Old Content<\/h2>\n\n\n\n<p>Bringing a website\u2019s SEO on track is necessary and good, but not having recent content hinders this process.<\/p>\n\n\n\n<p>Adding new content in the form of new posts or pages regularly can help you keep a higher level of authority in the eyes of Google and other search engines.<\/p>\n\n\n\n<p>Even updates once a month are better than none at all.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Site-slowing image sizes and types<\/h2>\n\n\n\n<p>Just as important, although technical in nature, are the images on your site.<\/p>\n\n\n\n<p>Using formats that don\u2019t compress or file sizes that are too big can hinder the performance of your website. It can also negatively affect the site\u2019s ranking in Google.<\/p>\n\n\n\n<p>Avoid using images saved in .PNG format and others that do not have any compression over the internet.<\/p>\n\n\n\n<p>Also make sure the images on your site are not overly large in file size. A 1 MB image is much too large of a file in most cases. Moreover, large image files take more time to load over mobile networks on smartphones, and cause Google page rankings to sink.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bad links and faulty pages<\/h2>\n\n\n\n<p>If you have had a website for a while, make sure to tidy up any website parts that lead to pages that no longer work or have links that have changed.<\/p>\n\n\n\n<p>Dead ends like these negatively affect user experience, and may erode customer trust over time.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Small business website mistakes can happen to anyone. That&#8217;s why it&#8217;s important to check what you&#8217;re doing, work with a host that you trust, and keep things updated. In time those mistakes will be a thing of the past. This is a concise list of 6 issues to address, but if you think another should be added, send us a message on <a href=\"https:\/\/www.instagram.com\/bootdigital\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a> or <a href=\"https:\/\/www.facebook.com\/bootdigital\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You don\u2019t need to be a seasoned webmaster to lay a good foundation for your website. Here are six small business website mistakes to avoid.<\/p>\n","protected":false},"author":2,"featured_media":210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Small Business Website Mistakes You Need To Fix - Boot Digital | Marketing Tech Agency<\/title>\n<meta name=\"description\" content=\"You don\u2019t need to be a seasoned webmaster to lay a good foundation for your website. 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