{"id":197,"date":"2021-10-12T11:37:00","date_gmt":"2021-10-12T15:37:00","guid":{"rendered":"https:\/\/bootdigital.com\/?p=197"},"modified":"2023-09-04T23:38:28","modified_gmt":"2023-09-05T03:38:28","slug":"where-is-your-online-home-base","status":"publish","type":"post","link":"https:\/\/bootdigital.com\/where-is-your-online-home-base\/","title":{"rendered":"Where Is Your Online Home Base?"},"content":{"rendered":"\n

I\u2019ve put a lot of work into re-engineering how this business works for you, the end user, because that\u2019s what really matters. So today I want to leave you with this thought: Where is your online home base? Is it on Facebook? Is it on Instagram<\/a>? TikTok?<\/p>\n\n\n\n

I really want you to consider this if you don\u2019t have a business home base online, also known as a website. Creating a community around your products or services on social media is necessary right now. But that\u2019s only because people\u2019s attention is there.<\/p>\n\n\n\n

We know from experience that attention goes from one place to another, and to another over time. So if you built a foundation of followers on Instagram or Twitter that\u2019s great. But when those platforms become less popular what will you do? The fundamentals matter.<\/p>\n\n\n\n

If you don\u2019t have a website as an online home base for your business, you are simply missing the boat. If you sell anything and you are not pointing people to it through search, social media, and word of mouth, you are not being present where a lot of the market is today.<\/p>\n\n\n\n

Use cases<\/h2>\n\n\n\n

Online sales, learning about your customers in a meaningful way, and being there when people need you are just three of the foundational ways having a website impacts your business.<\/p>\n\n\n\n

If you don\u2019t have one, you\u2019re just losing opportunity. I don\u2019t say that to be mean, but to just be honest about the situation.<\/p>\n\n\n\n

Social media is only getting deeper and deeper. SEO<\/a> is more important than ever. So if you don\u2019t have the bedrock of a website, the wave of what\u2019s coming next will leave you upside down in the internet\u2019s wake.<\/p>\n\n\n\n

I give away my best advice for free. If you\u2019ve made it this far and you don\u2019t like your digital strategy, don\u2019t have a digital strategy, or want solid insight on the internet or social media, ask us about what you want to do. It\u2019s one of the best decisions you can make for yourself and your business.<\/p>\n\n\n\n

Having an online home base is a necessity. Go get yours and tackle tomorrow. It’s an investment, but the returns are worth it.<\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s the question: Where is your online home base? I’m writing this to be honest about the situation. Don’t miss the boat.<\/p>\n","protected":false},"author":2,"featured_media":208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"yoast_head":"\nWhere Is Your Online Home Base? - Boot Digital | Marketing Tech Agency<\/title>\n<meta name=\"description\" content=\"Here's the question: Where is your online home base? I'm writing this to be honest about the situation. 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